AW Direct | Answering the Call™

You put in long hours, day and night, rain or shine because people depend on you. Letting them down is not an option. So when it comes to equipping your truck, your crew and your operation, having a reliable supplier you can trust is essential. People like you have been trusting us since 1979.

Product line
With an extensive line of competitively priced products — from Apparel to Winch Line — you’ll find the items you need to tackle the toughest jobs. Plus, we back your order with our satisfaction guarantee.

Beyond products
Service is the fuel that drives us. Anyone can sell you parts and equipment. That’s easy. We focus on helping you get what you need, so you can do what you do best — help people! Our friendly folks know your industry inside and out, plus they’ll treat you like a friend, not a customer.

Brief history
In 1979, finding a single source for towing and recovery equipment was nearly impossible. That meant you spent half a day calling around trying to find what you needed. That was until brothers, Pat and Rick Thibadeau opened the doors to Accessory Wholesalers in Wolcott, Conn.

They built their business around three principles:

  • • Hard work
  • • Spirited commitment to service
  • • Sourcing the right products

As the business grew, they shortened the name to AW Direct to better reflect the business, but their principles live on today. AW Direct continues to build its business around helping you, with unmatched customer service, valuable technical support and an impressive product selection.

You guys are awesome. You have the friendliest phone crew. You can almost see the smile on your face through the phone.

– Rob