Towing InstructionsFREE SHIPPING on any $250+ order | Use Promo Code AWHP02SH at cart | See details >
Products That Help Towers Answer Any Call. | SHOP NOW
Regulations Updates

Stay informed about the latest state and federal towing laws.

READ MORE
Donnie Cruse Recovery Awards

Presented for the Most Challenging Recovery your company performed with excellence.

READ MORE
Who We Are

AW Direct has been providing quality products and expertise to the towing industry since 1979.

EXPLORE OUR HISTORY
Our Promise to Customers Like You

We know what it takes to do your job, help your customers and come home safely at the end of a long, hard day.

DISCOVER OUR COMMITMENTS
What Our Customers Say About Us
  • "AW Direct has been able to provide top notch products and customer service like it used to be in the olden days, just like it should be!"
    TJ C., NM
  • "I was looking for easy towing instructions for my younger drivers to reference...it's very cool that AW Direct offers TowSpec Towing Instructions on the website and they are easy to find!"
    Bob A., CO
  • "You are the most professional company I order from. I love the products, and always order from AW Direct. Everything is 1st class."
    Eddie B., VA
  • "I just want to say your technical people are great... very knowledgeable and extremely helpful."
    Ken B., VT
  • "I'll be calling back to order some of those magnetic axle straps, probably one of the best things I've seen in a long time. Something so small and easy its brilliant, just brilliant. Got to play with one at the tow show and I'll probably be ordering like 10!"
    Justin, PA
Our Solutions to Your Everyday Challenges
Everything a tower needs – both on the truck and in the shop.
Truck Lighting
Truck Lighting

SHOP NOW
Towing Equipment
Towing Equipment

SHOP NOW
Straps
Straps

SHOP NOW
Truck Equipment
Truck Equipment

SHOP NOW
Chain
Chain

SHOP NOW
Apparel
Apparel

SHOP NOW
Door Tools
Door Tools

SHOP NOW
Clearance
Clearance

SHOP NOW
Towers’ Top Picks
  B/A Products Yellow Polyester 2 B/A Products Yellow Polyester Cluster Ratchet Tie-Down with Chain End B/A Products 2 B/A Products 3  
B/A Products Yellow Polyester 2"W x 7'9"L Lasso Wheel Lift Strap
Commonly used on Century®, Challener® and NoMar® wheel lifts

SHOP NOW
B/A Products Yellow Polyester Cluster Ratchet Tie-Down with Chain End
Quality straps that have been the industry standard for years

SHOP NOW
B/A Products 2"W Gradual Release Ratchet with Flat Snap Hook
Allows you to free-up the load slower and safer


SHOP NOW
B/A Products 3"W Ratchet Buckle with Long Handle
Long-handle style provides extra leverage for tighter tie downs


SHOP NOW