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Our Motto

Answering the Call™
Trusted Partner to the Towing & Recovery Industry Since 1979

Towing is unlike any other business. There's no Monday through Friday 9 - 5, no paid holidays, no lunch breaks and no two days are ever the same. You're out there at 3 a.m. in the pouring rain when the rest of the world is sleeping safely at home. When today is done, you'll get up and do it all over again tomorrow.

Since 1979, AW Direct has been a trusted supplier and partner to the towing and recovery industry. We know the business. We understand your drive and what makes you tick. Most importantly, we know what it takes to do your job, help your customers and come home safely at the end of a long, hard day.

Our Core Values

AW Direct's culture is built upon our Core Values and the pursuit of our vision to astound customers.

  • Be honest
  • Be fair
  • Keep our commitments
  • Respect the individual
  • Encourage intellectual curiosity
We Make It Easy To...

Find the trusted products you need.

AW Direct offers a wide selection of professional-grade products that are competitively priced and 100% guaranteed. That's right, if you're not 100% satisfied with your purchase when it arrives, we'll help make it right with a credit, exchange or refund.

Get the service you deserve.

Service is the fuel that drives the towing and recovery industry. Your customers can rely on you, and you can rely on AW Direct. We're committed to helping you get exactly what you need – precisely when you need it.

  • Ordering is easy
  • Shipping is fast
  • Expert service is knowledgeable and responsive
What Our Employees Say About Us
  • "Our AW Direct customers are some of the best! They go out there every single day - sometimes long, grueling shifts - and do it all just to keep people safe. They are some of the toughest, gruffest, most gentle hearted people I know and I wouldn't give up these customers for anything. Seeing the joy we bring to them at a tradeshow, knowing that they come back just for our service and our customer service reps, is the reason I have such passion for AW Direct and this industry!"
    Amanda Chars, Customer Service Supervisor, 10 years
  • "I haven't been with Ariens very long, but I am excited to be part of such a great company. I am passionate about credit and am eager to learn more about the towing industry and their needs while providing a positive customer experience."
    Tanya Hady, Credit Manager, 3 months
  • "I am the resident Axios lightbar guru. I enjoy assembling the custom Axios lightbars and have built and tested each one that has gone out to customers. I take pride in the build and make sure they test properly through all of the flash patterns before they go out the door. I also send a test video to the CS rep who can then send it on to the customer as they anxiously await the arrival of their new lightbar. I get comments from others in the vicinity of the build area because they are always so bright and colorful when I am building them!"
    Tami Watters, DC Team Lead, 22 years